Serving Up

Award-Winning Experiences

Secret Sauce is more than a creative experience and activation agency. We cook up ideas that transform food, drink, hospitality and tourism brands into real-world experiences that stand out, get shared and prove ROI.

Brands We’ve Cooked Up Magic With

Can I let you in on a secret?

Hi, I'm Stacey Jones.

As one of New Zealand’s Top 50 Women in Food & Drink 2025 (Cuisine Magazine), I’ve helped brands like Whittakers, Four Square and Hawkes Bay create everything from influencer activations to award-winning festivals, immersive dining concepts to PR stunts.

And no matter the scale, the same problems come up time and time again:

Insufficient ROI — big spend, little proof of value.
Limited longevity — a wow in the moment, forgotten the next day.
Poor shareability — experiences that don't travel beyond the experience.

That’s why I created the Secret SAUCE method - a proven recipe to design experiences that are memorable, sharable and measurable.

The Secret Sauce

You don’t need the biggest budget to win attention - you need the biggest ideas. The Secret SAUCE framework reveals five ingredients that make experiences memorable, shareable, and measurable.

Shareable

PR hooks, social moments, and buzz-worthy content that travels far beyond the event.

Authentic

Rooted in your origin story, creating an emotional connection that feels real.

Unique

Scarcity, surprise, and one-of-a-kind ideas that make your brand stand out from the rest, using creative ingenuity.

Community

Interactive, participatory, and human. Designed to connect people in a memorable way - not just entertain them..

Evidence

Clear KPIs from the get go and detailed reporting that gives leadership the confidence to keep investing.

The Proof Is In The Pudding

25+

Average Media ROI

New Zealand Event Awards

Top 50

Women in Food and Drink

(Voted for by Cuisine Magazine)

Delicious Services

From large-scale food festivals to influencer activations, PR stunts to immersive dining concepts, each project is crafted to stand out, get shared and prove ROI.

CHECK OUT THE HIGHLIGHTS REEL

MORE EXPERIENCES >>

Client Testimonials

“Thank you for all your amazing creative ideas for the Four Square 100-year event. Without you, the event simply wouldn’t have been such a success."

Bree Manning

Head of Events, Four Square

"Secret Sauce has championed our new hospitality concept at every step, bringing energy, clarity, and a genuine commitment."

Samantha Wilkie

Head of Brand Experience, Bay Venues

"A dream to work with. You quickly understood the vision for our Hawkes Bay PR stunt and went to work making it a reality."

Jessica Wallop

Head of Marketing, Hawkes Bay Tourism

Featured Work: Scoop Up Summer

A bold food-led brand activation that turned the Hawke's Bay's food story into a national talking point. Four bespoke ice cream flavours including lamb ice cream captured the essence of Hawke’s Bay, generating coverage across 22 media outlets, $1.05M PR value, 3.6M reach, and a 21:1 ROI, proving the power of experiential marketing to drive both attention and impact.