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Hi I'm Stacey.
The 90 Day Foodprenuer
And this is my NO BS journey to launching my next food business where I'll be:
✔️Testing a food business idea from scratch
✔️Prototyping, experimenting, and failing fast
✔️ Documenting every step—from wins to flops
✔️Sharing the recipe to success
Want to follow the fun? Sign up to the newsletter or follow me on socials.
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I’m taking everything I’ve learned—and putting it into 90-day food business experiments, shared in real-time.:
✔️Voted one of the Top 50 Women In Food and Drink NZ and Cuisine Magazine.
✔️ Founder of Kitchen Takeover, NZ’s first secret supper club which served 15,000 diners
✔️Winner of four NZ Event Awards for unforgettable, flavour-driven events.
✔️Creator of Secret Sauce, crafting edible experiences for brands like Whittaker’s and Four Square.
✔️Started Flavours of Plenty for Tourism BOP, celebrating the Bay’s best bites.
✔️Food columnist for UNO Magazine, always chasing the next great bite.
✔️Travelled the world and spent all my dollars chasing the perfect meal ... more of that later.
✔️Still trying to impress my toughest critics—my three kids, Jacob, Flo, and Marlo.
✔️Did I mention I love food?
Here's some of the clients I've worked with:
This Isn't My First Food Fight
Experiences that get people's attention
What you’re seeing here is my creative brain in action.
Every 90 days, I concept, test, and launch a new food brand from scratch. It’s fast, messy, and strategic by design. Because brands that cut through aren’t the safest—they’re the most experiential, emotionally resonant, and story-driven. If you’re a hospitality group, destination, or brand doing $2M+ in revenue and ready to rethink your next concept, identity, or experience—this is what I do.
I design bold, shareable, talkable experiences that drive real buzz and emotional connection.
Latest Secret Sauce Work
Hawkes Bay Tourism:
Scoop Up Summer
Working with Special PR for Hawkes Bay Tourism, we teamed up with Rush Munro to create a collection of summer ice creams that reflected 'A Taste of Summer'. This PR stunt caught the headlines throughout New Zealand, featured on Breakfast TV, Stuff and more.